Flying South...

Fendi to unveil Spring collection at the Miami Viceroy's Club 50

On February 4 (TODAY!), Fendi heads down south to launch the private penthouse floor of the Miami's Viceroy Hotel, Club 50, with a ladies' brunch and fashion show of the Spring/Summer collection. Local noteables like Diane de Olazarra, Allison Holly, Stacy Milon, Darlene Perez, Carole Seikaly, Yolanda Berkowitz and Maria Celeste are expected to attend. The events will celebrate the redesigned Fendi flagship at Bal Harbour Shops. The 2,500 square foot boutique is inspired by the architectural qualities of Rome. The Peter Marino design furthers the brand's efforts to perpetuate their image, an initiative that began with the re-launch of the Palazzo Fendi in Rome in 2005.

Ah, why am I not there?